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ABOUT

Creator ・ Designer ・ Illustrator ・ (Not an archer) ・ Songwriter ・ Tinkerer ・ Hiker ・ Weightlifter ・ Reader ・ Bird-watcher ・ Blogger ・ Running out of words that end in 'er'

Caia, pronounced kye-ah.
90's kid.

Langauges – English, Japanese learner

Location – London, UK

CAIA is a creative monolith of artistic delivery fueled by future movements, but based in the foundations of design.

 

(Basically, I'm a generalist that goes with the flow.)

After 6 years in industry and 4 years designing, I’ve solved tons of creative problems. From video games publishing, to startups, all the way to local coffee houses – I thrive on bringing ideas to life.

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Skills
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Projects
  • ✳︎ Designing in many formats with consideration for product/brief life-cycle and end point.

    ✳︎ Background in working with licensed IP's, global brands with multiple stakeholders and liaising with overseas clients.

    ✳︎ Working in CMYK, print proofing, to designing for varied print products (packaging, acrylic, fabric, ceramic, embroidery etc).

    ✳︎ Understanding of brand messaging, brand guidelines and conveying pre-established visuals in new ways.

    ✳︎ Working knowledge of layout, grids, margins, kerning, visual flow, readability, hierarchy and other core pillars of design

    ✳︎ Experience with visdev, mood boards, planning and scheduling for large projects

    ✳︎ Adept at exploring new territories to leverage trends for benefit of the brief.

  • ✳︎ Proficient video editor with experience with tools such as transitions, audio balancing, subtitles and digital export formats. Also: masking (roto), tracking and basic comp.

    ✳︎ Familiar with storyboarding concepts (scene comp, blocking, etc.) for long-form video briefs, alongside working with scripts.

    ✳︎ Fast-learning motion designer with a knack for animation principles.

    ✳︎ Has short-lived but essential experience from working on location and with a film crew.

  • ✳︎ Amateur illustrator with experience in comic zines, concept art for key VFX scenes and character designer.

    ✳︎ Working with and heavy interest in immersive, virtual reality, XR and blending the realms of tech and reality.

    ✳︎ Trainee music producer and composer with a focus on soundtracks and backing tracks.

    ✳︎ Copy wizard with a fierce set of eyes for scrutinising sentences to see the full force of their potential... Or something like that.

  • ✳︎ Adobe Photoshop, Illustrator, InDesign, Lightroom, Acrobat

    ✳︎ Adobe After Effects, Premiere Pro, Kapwing, ElevenLabs, OBS

    ✳︎ Logic Pro

    ✳︎ Procreate

    ✳︎ Monday, Asana, Slack, Teams, Miro

    ✳︎ Wordpress, Wix, Mailchimp, ConstantContact

    ✳︎ Google Suite, MacOS


    Learning –
    ✳︎ Blender, Unity
    ✳︎ MS365

    ✳︎ Figma

  • ✳︎ Empathetic and understanding to terminology barriers, receptive to new ways of brainstorming.

    ✳︎ Responsive and communicative.

    ✳︎ Can deliver exceptional output within a team or solo unsupervised; a wealth of experience in both.

    ✳︎ I hold time-keeping, deadline and budget to the upmost priority.

    ✳︎ Generally always smiling.

  • ✳︎ Gained lightspeed proficiency in VFX traineeship leading to TV credit in early days.

    ✳︎ Won award for undertaking motion designer role with little prior knowledge for regulated, nationwide ad campaign.

    ✳︎ To assist 2-man team VR startup, I learned how to create and work in a 3D Unity environment, resulting in international acclaim and a partnership for this vital startup.

    ✳︎ Refreshed and revamped an outdated games publisher storefront, leading to increase in retained + new customer base

    ✳︎ Film featuring my original score was the winner of the IIC Film Festival.

2016

Swapped Uni for work

2017

Junior Compositor – Halo VFX

2019

Graphic Designer – Reef Entertainment

2021

Kakao Games, Synot Games, Wichita Records, London Dance Academy

2022

Marketing & Digital Manager – The Futz Butler

2023

uCat.app, YUCK, White Sky Creative,  MAINPAGES®

2024

Metamorph Capital, Tookie, ImmerXive

Need more?

Contact me!

90's kid

Language – English, Japanese learner
Location – Surrey, UK (for now)

ABOUT

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